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Eliza Gerland

Marketing and Advertising

Hi there. I'm Eliza and I'm currently building a brand at Lilu.

Eliza Gerland's Bio:

I graduated from UCLA with a B.A. in English and went on to receive my M.B.A. at the University of San Francisco. Since then, I've been helping grow consumer brands in the apparel industry.

Eliza Gerland's Experience:

  • Head of Marketing at Lilu

    April 2018 - Present | New York, NY

    Building the Lilu brand and creating the marketing launch strategy for the first product of its kind.

  • Marketing Manager at koi Scrubs

    April 2016 - March 2018 | Santa Monica, CA

    Head of the marketing department, responsible for eCommerce and wholesale marketing strategy, branding, and a team of 7.

  • Marketing Coordinator at Marine Layer

    November 2013 - September 2015

    Focused on brick-and-mortar community events, social media, and digital marketing campaigns.

  • Marketing & Operations Manager at CENTURY 21(R) At Tahoe Paradise

    April 2004 - July 2011

    Created marketing campaigns, SEO strategies, and designed advertising materials for display in print, website and email campaigns.

  • Licensing Associate at Sony ATV

    September 2008 - April 2009

    Organized over 9 years of music data for use in ongoing promotional campaigns and creates video spots showcasing Sony ATV music used in film/TV.

  • Production Intern, On-Air Promos at MTV Networks

    June 2008 - September 2008

Eliza Gerland's Education:

  • University of San Francisco - Masagung Graduate School of Management

    2011 – 2013
    MBA

  • University of California, Los Angeles

    2005 – 2009
    Bachelor of Arts
    Concentration: English

Eliza Gerland's Interests & Activities:

I love traveling, overanalyzing movies, cuddles with my corgi, and dream of owning a VW Bus someday.




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